Roots-to-rise
Branding, Packaging & UX Design
Project Brief
Roots-to-Rise is a visionary seed and plant company with a passion for nurturing sustainable growth and fostering a greener, healthier world. This project serves as an opportunity for me to engage in problem identification and solution finding, utilizing my design skills while also fostering my abilities as a researcher. I chose to create a fictional seed company with sustainable seed marketing.
Goals & Objectives
In my extensive research project aimed at enhancing the overall branding and user experience for seed companies, I address key challenges crucial for success in the competitive seed industry. Effective branding and user-centric website design play vital roles in attracting customers and communicating product value. To tackle this, I adopt a multidisciplinary approach merging graphic design, user experience principles, and consumer psychology.
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My objectives are threefold:
01.
Brand Identity: Memorable logo and cohesive visual identity.
02.
Website and App Design: User-friendly site and mobile app to establish a strong online presence.
03.
Packaging Design: Striking and eco-friendly seed packaging.
Duration
2 weeks
Tools used
Illustrator, Photoshop, Indesign
Role
Brand Designer
01. BRANDING
Color Palette
Primary Color
Secondary Color
Logo Formation:
Combined typography of word "Roots" with the imagery of roots and leaves with its signature qoute "to-rise" to incorporate the approach that symbolise growth with sustainability.
Logo Responsive:
For Website
For Mobile App
Logo Variations:
Sizes & Safety Zone:
70px in Digital & 20 mm in print
30 px in Digital & 12 mm in print
02. APP & WEBSITE DESIGN
Creating a website for the branding is an excellent way to establish a strong online presence, showcase products, and connect with customers. Here’s a list of processes done for a website and an app for ROOTS-to-rise.
Sitemap:
Paper & Digital Wireframes:
Home-Page
Product-Page
High-fidelity Prototype:
03. PACKAGING DESIGN
Developed packaging designs that showcase the seeds effectively while aligning with some additional items such as Plant or herb kit, Instruction cards, seed germinating pots, etc.
1. Starting with the very initial Growing kit for Herbs, Flowers, Plants, etc. for gardening enthusiast who loves to grow those little glories in their garden or home.
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The starter kit would contain-
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Planter
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3 Seeds Pouches
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3 Seed germinating Boxes
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Essential Tools
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3 Markers
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Instruction Card
Product line Introduced:
2. Seeds Packs and Pouches
3. Planters with Plants and marker
04. MERCHANDISE
By combining aesthetics, functionality, and sustainability, I created a memorable and trend-setting packaging and merchandising strategy that differentiates Roots-to-rise products in the market.
By choosing high-quality, organic, and biodegradable jute bags and ensuring responsible manufacturing and printing processes, customer will be provided with eco-friendly merchandise items that align with the Roots's commitment to sustainability.
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05. EMAIL MARKETING AND NEWSLETTER
© 2024 by DeeptiBanerjee